We Americans are so bad at trying to look good that it's almost funny. As reported by the BBC:

"We made official apologies on the part of the US government and payments of about $2,000 for each death," [US army spokesman Col John Nicholson] said, after US officials visited some of the families left bereaved by the incident.

US forces were accused of killing the civilians during shooting near the city of Jalalabad.... At least eight Afghan civilians had been killed, with a further 35 injured. Reports said that as they left the scene along a busy highway, the Americans fired indiscriminately on civilians and their vehicles.

Journalists said at the time that US troops confiscated their photos and video footage of the aftermath of the violence.

$2,000? Is this some kind of joke? Oh, wait. They're Afghans. That means their lives couldn't possibly be worth more... than a 15-inch MacBook Pro.